What these roles are, why AI companies are hiring for them, what makes them hard, and how to prepare for each part of the interview. More of my coaching clients are asking me about the hottest trend: forward deployed PM and forward deployed engineers roles. This post covers why these roles exist, how they differ from the roles around them, what makes them hard, and how to prepare for each part of the interview. What I learned in my own forward deployed role I took on a forward deployed role...

There's a question that shows up constantly in PM interviews and in H-planning conversations: "How do you set goals for your team?" Most people answer it by describing SMART goals or OKRs. That's the wrong level. Those are frameworks for documenting goals. They're not a diagnostic for figuring out what the target should actually be in the first place. This post walks you through a diagnostic framework - the inputs and thought process for setting targets once your north star is already...

The most common career stall I see in senior leaders has nothing to do with performance. It has to do with visibility. Here is a pattern I see constantly in executive coaching: a leader who is clearly operating at the next level, with bigger thinking, broader influence, and better judgment than their title would suggest, who is not getting the recognition, the promotion, or the comp that reflects where they actually are. When I dig in, the problem is almost never capability. It is a gap...